Ministers will launch a multi-million-pound advertising campaign today urging older people to have their Covid booster and flu jabs.
The new adverts will be screened during prime-time TV shows like Coronation Street and Emmerdale, as well as running on outdoor billboards, radio and social media platforms.
They depict families and healthcare workers with blue and yellow halos around them to represent the extra protection that the vaccines give them.
It is a nod to the 1980s Ready Brek adverts that showed children who had eaten the warm porridge cereal with a yellow glow around them under the slogan ‘central heating for kids’.
The Downing Street campaign aims to improve take-up of the booster jab in a bid to head off the need for new Covid restrictions this winter.
The new TV advert urges people to ‘get vaccinated, get boosted, get protected’ and features an NHS nurse.
And in a subliminal message, everyone featured in settings such as public transport and shopping centres is wearing a face mask.
The advert’s nurse, a real-life NHS employee identified only as Michelle, says: ‘As a frontline worker for the NHS, I’ve seen first-hand the devastating impact both Covid and flu can have in winter.
‘Vaccines offer the best protection and I hope this campaign drives home the importance of coming forward for your vaccine.’
